Frequently Asked

Why we started with 6 hour work days

The 40 hour work week (that's standard here in Sweden, I'm aware it differs a bit) can't be set in stone. We started with 8 hour days in the beginning of the last century, are we absolutely sure it's the very best? We at Brath decided we wanted to try something else, we decided to go with 6 hour d [...]

SEO in Sweden


Even though we have done SEO internationally in almost a decade there has always been a special place in our hearts for Sweden. This is where we started and this is where we have the majority of our clients today (it hasn't always been like that). Sweden differs from other markets when it comes to S [...]

Anders Karlsson’s Valuable Insights on Drop Shipping

Anders Karlsson

One of the options you will face as a new e-retailer is whether you should use drop shipping or not. Drop shipping is a solution where your suppliers ship directly to your customers. It can be somewhat tricky to establish. We have been able to get an interview with Anders ‘AndersIvar’ Karlsson, [...]

Content Marketing – Pros and Cons

Content Marketing has become incredibly popular. People talk about content marketing as the new way to do search engine optimization, as the best way to build brand recognition, and so on. This should be treated with caution. Content Marketing is not bad at all, there are good reasons to look a [...]

31 Tips That Will Improve Your Search Engine Optimization

Search engine optimization is slow work. Getting to the top with a more difficult keyword can take a very long time. Once you've done that, however, it is most certainly very profitable. A way to constantly move forward is to do something every day; to keep on going. Accordingly, we've put toge [...]

5 SEO Actions for Those Who Think They Are Done with Optimization

Do you find it difficult to identify areas where you can improve your site? Does it feel like you have done all that is possible when it comes to search engine optimization? Here are five points that almost everyone needs to work on, regardless of how far you have come. Speed Up Your Site We [...]

What Is Affiliate Marketing?

Fast road

We often talk about affiliate marketing here, but not everyone may know what it is. Today, we are going to explain how affiliate marketing works. Affiliate marketing appeared early on the internet and the idea is pretty simple. It is about getting help from webmasters in order to reach out to a [...]

What is Conversion Optimization

Conversion Optimization is the process of converting visitors to customers. CRO (Conversion Rate Optimization) often goes hand-in-hand with search engine optimization and search advertising, and we will take a closer look at CRO today. The very foundation of conversion optimization is to get vi [...]

Why Your In-House SEO Fails

SEO is an industry where scale brings additional benefits; it gives an advantage to the agencies and a disadvantage to all in-house efforts. In my opinion, this is the most common reason why things go wrong when you to do your own SEO in competitive segments. There are really two basic principl [...]

Google: No, we don’t use Likes 

My page has many more likes than my competitor, but why don't I rank better? – Because we don’t use Likes to rank pages. A friend, Eli, who also happens to be one of the SEO specialists who inspired me when I started with SEO, asked the question to Google's Gary Illyes: Why doesn't my s [...]