Keyword Advertising Using Google Ads
To advertise successfully with Google Ads requires technical knowledge, analysis, and careful planning. But it also demands expertise in marketing and sales—both in general and specifically for each industry.
Properly executed search advertising is not just about appearing on the first page, achieving high rankings, and increasing traffic. It’s primarily about attracting the right visitors and qualified leads that can be converted into customers.
About the Product
At Brath, you get results, expertise, and above all, dedication in all these areas. We take pride in our strong reputation and know that it is the outcome of our work that brings us revenue — the better we deliver, the better things go for both our company and our clients’ businesses.
With that results-oriented mindset, we help our clients succeed with their search advertising — whether it’s about improving existing campaigns on Google or building a new account from the ground up.
- Brath is a certified Google Partner
- We are confident in our delivery and offer a one (1) calendar month notice period
- All clients own their accounts, which they retain even in the future
- We maintain a clear focus on results and always measure our performance in terms of both growth and profitability
A partnership with us includes analysis, planning, execution, follow-ups, and reporting. Our service involves full account responsibility, where we work with a strong focus on achieving the goals we have jointly agreed upon.
Analysis
In the initial analysis, we review the current conditions, history, and growth potential of your advertising. This includes keyword analysis, industry and competitor analysis, as well as alignment meetings aimed at identifying your strengths and areas for improvement.
This work forms the foundation for the continued planning and strategy of your Google Ads campaigns.
Planning and Strategy
The planning includes an overarching annual plan, with a focus on the upcoming three months.
In addition to the previous analyses, the plan is also based on:
- Prioritized focus areas – the most important products, categories, or services
- Current media plan
- External factors such as seasons and trends
- Upcoming changes to the website or product offering
Execution and Optimization
Our management is based on a well-proven workflow combined with a tailored account structure developed by our most experienced specialists. This structure underpins our optimization efforts and is designed to:
- Minimize waste in the form of irrelevant clicks and impressions
- Best match the visitor’s intent and search query
- Easily manage campaigns and promotions at all relevant levels (brand, category, and product)
- Allow room for creative actions and testing
A significant part of the optimization involves the continuous expansion of the account’s foundation, combined with category-specific bid adjustments based on age, gender, geographic location, time, device, and on-site behavior (retargeting). The bid adjustments and goals for each keyword category vary depending on the purpose of the keywords, which are continuously evaluated against the current plan and strategy.
Reporting and Follow-Up
In reporting, we adapt to the analytics tools you use for your website. Most often, this means we optimize and report based on the goals you’ve set up in your existing Google Analytics implementation.
The reporting is based on the objectives for the period, a summary of the results, and upcoming actions.
Pricing
The advertising cost is paid directly to Google, while we charge a fixed monthly fee for our services. Our fee is based on the size of the account, the brand’s conditions, the number of categories, and the level of competition.
You’re welcome to contact us for a quote today!
Brath is close to you
Today, we have offices in two locations in Sweden. This means we are often nearby, and we’re ready to sit down and meet with you to figure out what you need from us.
