Martin Ek
SEO specialistHe also has a time as a professional e-sports player, where he has played for several well-known e-sports organizations as well as the Swedish national team - something that has also resulted in several appearances as an expert commentator for Dreamhack.
Important leisure interests are music, whiskey, film/series and his beloved Tove Jansson collection.
More from Martin Ek
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What are Core Web Vitals and how do they affect SEO?
Core Web Vitals, or CWV, are a set of metrics developed by Google to assess the user experience of a website’s pages....
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Your guide to Generative Engine Optimization (GEO)
In an era where AI-driven search services like ChatGPT Search and Perplexity are beginning to reshape how some of us se...
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Get to Know Bard – Google's Answer to ChatGPT
The development of AI is moving rapidly, and today ChatGPT no longer sits alone on the throne as the undisputed king/qu...
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Cumulative Layout Shift (CLS) – Meaning and how to fix It
In today’s blog post, you’ll learn more about Cumulative Layout Shift (also known as CLS) and why this is important for...
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Decreased number of duplicate images in Google Image Search
In today’s article, we explain why the number of duplicate images has decreased in Google Image Search, what traffic-re...
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Improve loading times with lazy loading of images
There are a number of different ways to improve a website’s loading times. One of these is to use what is called “...
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Your guide to Google Web Stories
Hello and welcome! In this guide, we will take a closer look at a not-so-new but newly relevant feature from Google cal...
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How to Find and Fix 404s with Traffic
In today’s article, you’ll learn how to use Google Analytics to identify deleted and non-redirected pages on your site...
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URL Optimization – Importance for SEO and Ranking
It’s difficult to say exactly how much a website’s URLs matter for its SEO. Some tests have shown that it doesn’t matte...
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Google Tests New Search Results Design
Google has for some time been testing several new designs for its search results on desktop users. Today’s article incl...
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How to optimize for Google's featured snippets a.k.a. position zero
Two terms that more and more frequently have been popping up on people’s radar are “featured snippet”...
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Say Hello to the New Googlebot!
With the launch of the new Googlebot, Google now claims to be better at understanding more modern, JavaScript-heavy web...
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Why Self-Referencing Canonicals Should Be Used on All Websites
Self-referencing canonicals are something every company and webmaster should implement on their websites, yet they are...
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What is WordPress? – An Introduction to the World’s Largest CMS
For those of you who have not yet become acquainted with WordPress, it can most easily be described as the world’s most...
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Yoast SEO Plugin 7.0 came with a bug! Is your site affected?
When Yoast SEO Plugin version 7.0 was released, an unfortunate bug came along with it – one that can negatively impact...
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Google’s Mobile Index Takes Over!
It’s no longer just talk about Google’s new mobile index – it’s now crystal clear that the wheels are seriously in moti...