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Basic course in SEO

Do you want to learn SEO from the ground up? We’ve put together a comprehensive 17-step guide on how to improve your website so that search engines will love it. You’ll find all the steps below.

SEO – the basics step by step

  1. What is search engine optimization
  2. Why you should do search engine optimization
  3. How to perform keyword analysis
  4. The visitor doesn’t land on your homepage
  5. How to build a landing page
  6. How to write effective headlines
  7. The body text
  8. Every page needs static content
  9. Images, videos and games
  10. Links and their importance in SEO
  11. Introduction to Google Search Console
  12. The sitemap – What, how and why?
  13. Trust signals and E-E-A-T in SEO
  14. Robots.txt and noindex tags
  15. Local SEO
  16. The basics of structured data
  17. Optimize for Google’s AI Overviews

SEO made simple

Our goal is to make SEO feel natural and easy to understand. We do our best to avoid jargon and industry abbreviations. When we do use them, we make sure to explain what they mean. However, we might occasionally miss something, so we’re always grateful for feedback. If anything is unclear, please don’t hesitate to reach out.

Search engine optimization can sometimes seem incredibly complex — and at times, it can be. The fundamentals, however, are not complicated, and anyone can learn them. With this knowledge, you can go a long way and even start earning money from your website. We’re confident that you’ll find this basic training useful and hope you enjoy reading it.