Fourfold Visibility - KPO Trade AB

KPO Trade AB, toalettsitsar.com, has made it incredibly easy for you to find the right toilet seat. With the most in-demand models, founder Karl Norling has created an easy-to-navigate buying guide. The products are categorized according to the “good–better–best” concept, making it simpler for you to find the toilet seat that best suits your needs.

We at Brath and KPO Trade AB have been working together for a little over a year now on SEO, and since this spring also on Google Ads – a collaboration we’re extremely proud of.

What challenges were you facing before our partnership began?

The challenge of starting to rank organically on Google, as well as taking the next step on the site to improve the customer experience.

– Karl Norling

Over the past year, the website has grown stronger both from the users’ perspective and in Google’s eyes, which is clearly reflected in the positive results.

Results of the collaboration

SEO

Since the beginning of our partnership, organic visibility has taken a significant leap forward. Visibility has more than quadrupled, meaning we now appear for many more keywords and have climbed higher in the rankings.

This is clearly reflected in the number of keywords we rank in the top 3 and top 10 positions. Together, this data paints a clear picture of the positive journey and strong position we have built.

Organic visibility

More than quadrupled since the start in August 2024

Keywords in top 10

The number of keywords in the top 10 / 3 has increased significantly

A year ago, the website didn’t appear on the first page of search results for the most important keyword, “toalettsits.” Today, however, things look very different – as of now, we hold a strong third place, right below the “People Also Ask” section.

Another important keyword for toalettsitsar.com is “ifö toalettsits,” and here too we’ve seen fantastic progress. From a modest position lower down on the first page, we’ve now climbed all the way up to position 1.

How do you experience our way of working and routines?

Professional, responsive, delivers on promises, serious. To the extent that I’ve recommended you to another company that has also started working with you.

– Karl Norling

Google Ads

Even though we’ve only been managing Toalettsitsar.com’s Google Ads for a short period, the progress has been impressive. We quickly saw an increase in the number of purchases without any rise in the cost per purchase.

April – October

The dark blue bars in the charts below represent the results since Toalettsitsar began their collaboration with us through Google Ads.

Would you recommend us to others?

Absolutely, I already have. Mainly because of the expertise and the people you work with, as well as your overall way of working. You can tell pretty early on when working with different companies which ones are good and which ones are a headache — and you’re definitely not a headache. You’re doing a great job.

– Karl Norling

So, what has this resulted in? Well, traffic has increased by 112.3%, and revenue from Google has grown by almost 67%.

The importance of a good relationship

In the interview with Karl, he highlighted communication and the specialists he works with as the aspects he values most in the collaboration. For us at Brath, that’s exactly the core – building a relationship that is both professional and personal. It not only makes the work smoother but also much more enjoyable, say Petra and Thommy, the SEO and SEM specialists in the project.

Anything else you’d like to add?

We’ll keep moving forward together – that’s how we’ll make it great!

– Karl Norling