From 1 to 85 Million SEK with Costume and Party Supplies

When Partyhallen.se launched in 2015, revenue was low, and competition was tough. Paid advertising didn’t deliver the expected traffic and sales, leading the company to invest in organic growth instead—a decision that made a significant impact. Today, Partyhallen.se generates tens of millions in revenue.

When this article was first published two years ago, Partyhallen had just reached 42 million SEK in revenue. Now, Ayman from Partyhallen reports that they are on track to hit 85 million this year.

“You’ve done such a great job that I hope more small businesses hire you so they can grow the way we have.”
— Ayman Ammouri, Partyhallen

Partyhallen continues to expand rapidly, with Brath supporting them throughout the journey.

“When our paid ads didn’t deliver the results we expected, we realized we needed to grow organically. Our early investment in SEO has been key to where we are today. We have doubled our organic search traffic every year!” says Bilal Ammouri, Product and Digital Manager at Partyhallen.se.

Partyhallen.se is an e-commerce store offering a wide range of party supplies, including costumes, props, and decorations for individuals. They are not alone in this market, so to secure a strong position on Google and increase sales, they needed to act quickly with their search engine optimization strategy.

Partyhallen’s Visibility in Search Engines

“Our SEO agency, Brath, made it clear that we needed to be patient—seeing results from our SEO investment could take up to six months. But after just two to three months, we saw a noticeable difference in both traffic and sales, and after a year, our Google rankings began to climb significantly,” says Bilal Ammouri.

In 2015, Partyhallen.se had a revenue of 1 million SEK. Since then, the growth curve has been steadily rising, reaching 85 million SEK in 2021.

About Partyhallen.se

Partyhallen.se was founded in 2015 by Ayman Ammouri, Bilal Ammouri, and Hadi Ammouri. Today, the company has 21 employees, with a warehouse and office in Huddinge. Partyhallen.se aims to offer a wide range of party supplies in one place—at low prices with fast delivery.