Impecta's Digital Growth Flourishes – A 200% Increase

Impecta Fröhandel, a family-owned business running an e-commerce store for growers, is a market leader in its industry. The brand is strong, but expanding online demands significant time and dedication. Together with Brath, their organic traffic has increased by 200%, and sales from Google Ads have grown by over 200%.

With a vast selection and numerous categories, optimizing search engine visibility and advertising for a site like Impecta’s requires a deep understanding of what visitors are looking for. From day one, communication with Impecta was clear, making our collaboration at Brath a true success story.

“Impecta is engaged, structured, and highly knowledgeable in their field, which makes it inspiring for us to work with them. Experts in their own industry bring unique insights, which we, in turn, can leverage with our expertise to maximize the impact of their advertising,” says James Dahlgren, Account Manager at Brath.

The journey towards increased traffic, higher sales, and better search rankings began in 2018. Five years later, organic traffic to Impecta’s website has nearly doubled, and revenue has grown by over 60%. This success is coupled with highly effective Google Ads campaigns that have continuously increased sales—by over 200% in total.

“It’s essential to focus on what you do best. Our core business is seeds adapted to the Nordic climate. But we lacked the expertise to reach audiences through certain channels, and we needed help increasing traffic and conversions from Google. That’s why we turned to Brath,” says Oskar Ohlsson, Head of E-commerce at Impecta.

How It Was Done

SEO and advertising require continuous effort. According to James, the best results come from a strong dialogue with the client and clear goals and KPIs. Regular updates from Impecta regarding their overall business strategy have given us insight into their long-term plans, aligning seamlessly with our SEO and SEM strategies.

“We have a great relationship with Impecta, fostering an environment where we can discuss everything—big or small—understanding that there are no bad questions or suggestions,” says James at Brath.

“It has worked out very well. Brath is a responsive team that is adaptable and different from other agencies I’ve worked with. They take on the role of experts and challenge us in return, which they do exceptionally well. They are direct and tell us what they think. It’s important that our partners take ownership and act as part of the Impecta team, and Brath demonstrates that through their dedication,” says Oskar Ohlsson at Impecta.

Goals of the Collaboration

SEO Goals

The primary SEO goal has been to increase high-converting organic traffic and enhance Impecta’s visibility online. Additionally, maintaining a competitive edge and driving revenue growth were key objectives.

SEM Goals

For Google Ads, the main goal was consistent annual revenue growth, while maintaining a careful balance between volume and profitability.

Results

Significant focus has been placed on keyword strategy and continuous website optimization, ensuring sustainable e-commerce revenue growth. Close collaboration with Impecta has also been key in developing new content.

• Visibility index increased from 6 to 13 in five years
• 18% increase in website clicks in the past year
• 28% increase in Google search visibility in the past year
• Despite the pandemic and economic downturn, traffic and visibility grew by 18% and 20% in 2023
• Organic traffic increased by 200%, and revenue grew by over 60%
• Google Ads conversions increased by 171% over five years
• Annual Google Ads sales grew by 202% over five years

Over time, Google Ads strategies have evolved significantly, requiring continuous adjustments to keep Impecta’s ads aligned with current trends and relevant searches.

“We tailor our approach based on each client’s unique needs and conditions. However, the best results come when there is open dialogue and clear goals to work toward. Impecta is a prime example of this—besides working closely with Oskar, we also collaborate directly with other team members across various departments. This allows us to run multiple projects simultaneously,” says James at Brath.

The collaboration between Brath and Impecta is a perfect example of how SEO and SEM strategies can drive business growth, with continuous plans for new joint projects moving forward.

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