Lyreco's organic revenue has grown by 109.81%

Since our partnership with Lyreco began in spring 2022, their revenue has grown by 109.81%. Changing the name of a well-known brand carries great risks. That’s why Lyreco turned to Brath when they wanted to do a migration after the company STAPLES was acquired by Lyreco.

When implementing a new brand, it’s important to make it visible and clear, as quickly as possible. This can be challenging, especially when moving across large sites that contain many pages, categories and products.

Many customers change their name, and it is important to get all relevant content from an older site to a new one, says James Dahlgren, Account Manager for Lyreco.

“It has been an interaction from day one,” continues James Dahlgren. “There is a common SEO roadmap that we follow together. Lyreco is responsible for implementing content, OnPage recommendations and writing text content. We at Brath act as a sounding board, but our main task is to deliver SEO strategies and results and to support the migration. The goal is that after the migration, Lyreco will climb to become the largest supplier of office supplies in the industry.

Great confidence from the start

STAPLES had changed digital platforms twice in three years and knew that they needed the help of SEO specialists when the name change and migration of the website would take place. That’s why Magnus Jason, Digital Sales Manager at Lyreco, turned to Brath for expert help.

STAPLES was a well-known brand in Sweden. And we knew that there were extremely many parameters that needed to be right for our transition to Lyreco to be successful,” explains Magnus.

One of the important factors was SEO. Lyreco realized early on that they needed help from specialists who could guide them on the right path.

SEO is one of those things that many people forget about along the way. Or they think that writing some good content is enough. But that’s far from the truth,” Magnus explains. “I got in touch with the specialists at Brath in a roundabout way and we gained a lot of trust right from the start.

Lyreco’s goal for the collaboration is clear. They want to be the biggest in the industry.

That is our goal,” says Magnus Jason. “It’s hard to be anything other than satisfied so far, especially when you look at how the curve for turnover via our SEO is pointing. But that said: we won’t send any flowers to Brath until we are the biggest. And we’re not there yet!

Would you recommend Brath to others?

Absolutely, we would! It’s mainly about our collaboration. We feel that we are in a partnership with a committed agency and committed employees. That’s the key to success.

Concludes Magnus Jason, Digital Sales Manager at Lyreco.