SEO-case: Mekster.se

For several years, we have worked with Mekster.se to drive their sales through search engines. Progress was rapid from the start, and over the past year, the results have skyrocketed. Here’s how it happened.

Goal

Increase organic traffic to mekster.se and improve visibility on Google, while also boosting revenue in a sustainable and efficient way.

Challenge

Mekster’s goal of increasing sales through organic traffic was met with the challenge of a highly homogeneous product catalog. Many products had similar descriptions, which from an SEO perspective, made it difficult for the site to rank well in organic search results.

Results

As of today, we have been working with Mekster.se for five years, and thanks to our work on the product catalog, we have seen a massive increase in visitors and revenue from organic search.

Looking at just the past year, revenue has grown exponentially. If we compare from the very beginning, the figures would be even more impressive. Today, Mekster.se is one of the most authoritative sites in its segment from a search engine perspective.

Our Strategy

Our work with Mekster started with the core issue: from a search engine’s perspective, automotive spare parts look very similar. An oil filter, for example, does not differ much from another. This posed several challenges, including issues with duplicate content as well as difficulties with categorization and sorting. It was clear from the start that the main focus needed to be on content and its structure.

Brath and Mekster have worked closely over a long period to achieve these results. Step by step, the content has been improved, including well-optimized texts, landing pages for key search terms, and careful heading structuring. Mekster itself has also made a significant contribution, ensuring that expert knowledge is reflected in the content on the site.

On the technical side, the site has been refined in collaboration with Brath. Navigation and filtering have been optimized for search engines, reaching near-optimal levels. The entire site has been examined for obstacles to achieving top rankings, and detail by detail, those barriers have been removed. This has resulted in steady growth over the first few years, followed by a significant boost more recently.

The work continues with similar improvements. The site is not yet perfect, and there are still considerable challenges related to sorting and categorization. SEO is often a gradual process that involves numerous small adjustments, which together result in substantial growth. We can therefore expect even better results in the future.

Mekster’s SEO Progress up to 2023

Since this article was written, the project has continued along the same path, and the success has persisted. Above, you can see a graph of Mekster’s growth up to 2023. In the most recent financial report, the company reached a revenue of 83 million SEK.

About Mekster

Mekster continuously strives to offer customers the best selection of brand-name spare parts and car accessories at the most competitive prices.

Shopping for spare parts at mekster.se is designed to be safe and convenient, which is why they offer one of the market’s most generous price guarantees, along with free returns.

Customers not only benefit from Swedish consumer protection laws but also enjoy an extended 60-day return policy. Read more at www.mekster.se.