SEO with Customhoj

Customhoj is a true success story. When Adam and his colleagues launched their e-commerce store, they had no idea how big their business would become. Let’s start from the beginning.

Customhoj sells motorcycle parts online, primarily for Harley Davidsons and other custom-built motorcycles. The company was founded by a group of motorcycle enthusiasts who were frustrated by how difficult it was to buy parts. Shopping from existing e-commerce stores was a challenge, with a lack of images and detailed descriptions.

This created the perfect opportunity to provide real value to customers—if they could build an easy-to-navigate platform. They started small, running their business from a tiny garage. Customers loved Customhoj’s online store, and after just two months, Adam and his team had to move to a larger space.

Collaboration with Brath

From the very beginning, Adam and the team at Customhoj knew they would need help with SEO for their website. They had a general understanding of SEO but lacked the in-depth knowledge needed to execute a strong strategy. That’s when Brath stepped in.

– Brath took full responsibility for our SEO. They have written excellent blog posts that drive traffic to our website, provided sharp insights on which keywords to target—and which ones to avoid—and delivered regular reports on our progress. It’s reassuring to know we can trust them, says Adam from Customhoj.

Results of the Collaboration

Since the collaboration began in 2022, Customhoj has become a strong player in the e-commerce space. Conversions have increased by 95.7%. Organic traffic has grown by 184.3%. Website users have increased by 175%. And revenue has risen by 115%.

Organic Traffic: Customhoj has surpassed three out of four competitors—many of whom have been active longer and had larger resources—according to AHREFS’ estimated organic traffic metrics.

Ranking: Since the start, Customhoj has seen a strong upward trend in keyword rankings. A year ago, they had seven keywords ranking in the top three positions. By June 2023, that number had grown to 134.

Visibility vs. Competitors: Website visibility has increased significantly since the beginning, and Customhoj is now closing in on its largest competitor in terms of search visibility.

– We are extremely happy with the collaboration! Brath has delivered from day one, and we’re grateful for that. Since teaming up with Brath, we’ve been attracting far more traffic to our website. And not just any traffic—the right kind of traffic! We probably wouldn’t have come this far as a company without them by our side, concludes Adam.