If your goal is sales rather than awareness, you need to be skilled at social media advertising. It’s possible to measure sales growth all the way through, just like with search engines, so it makes sense to ensure you’re actually getting results.
A good friend of mine who built up a larger international company used to say that brand building is just what you call online advertising that doesn’t work.
That might be a bit harsh, but I think it’s important to realize that marketing efforts that drive sales will also make you more well-known, while the opposite isn’t always true. That’s one of the reasons we’ve focused so much on making our advertising on Facebook and Instagram sales-driven. You should be able to see in clear numbers that this is a valuable service.
You can now get our help with advertising
We’ve taken a careful approach to launching this service, allowing time to develop it properly. Now it’s ready for more clients, and we’re happy to welcome new ones. If you’d like help with your social media advertising, don’t hesitate to get in touch.
Magnus Bråth
Consultant & Adviser
Magnus is one of the world's most prominent search marketing specialists and primarily works with management and strategy at his agency Brath AB.