My page has many more likes than my competitor, but why don’t I rank better? – Because we don’t use Likes to rank pages.
A friend, Eli, who also happens to be one of the SEO specialists who inspired me when I started with SEO, asked the question to Google’s Gary Illyes: Why doesn’t my site rank better than my competitor’s, despite the fact that I have many more likes? The answer from Illyes could not be clearer: Because we don’t use Facebook likes to rank pages?
Magnus Bråth
CEO
Magnus is one of the world's most prominent search marketing specialists and primarily works with management and strategy at his agency Brath AB.