Help With Google Ads

If you feel like you need help with Google Ads, you are certainly not alone. Whether it is due to lack of time, difficulty in ensuring good results, or some other reason, many people seek help from agencies with their Google Ads advertising.

The danger of automation without overview

A fairly common situation we encounter, is accounts that have relied heavily on automation and recommendations from Google, but have not supplemented this with manual oversight. The result of this does not always have to be a disaster, of course, but it usually means that you can find improvements quite quickly.

Google’s recommendations are aggregated data from countless accounts to set some kind of best practice for all users. However, there can also be very good reasons not to follow some recommendations in an individual account. Knowing when to follow recommendations and when not to follow them, is definitely an area where a good agency can make a difference.

Google Ads in not just Google Ads

Anyone who has worked extensively with Google Ads, knows that it is not the only tool you need experience with to optimize an account. There are also Analytics, Merchant Center (if you are in e-commerce), Tag Manager and other tools where the need for knowledge and expertise can often arise.

And if you do not have the time to learn and work with just Google Ads, it can quickly become overwhelming when you also have to learn other tools on top of it, to be able to get the results you are looking for.

The challenges in more complex industries

When talking about Google Ads, many people probably think of e-commerce. But that’s far from the whole truth. Selling services, both to individuals and other businesses, is also a very common occurence.

And B2B can often be more challenging, requiring, for example, more advanced tracking and account structure. Especially when we’re talking about services with longer customer journeys up to the actual sale.

Do you need help with Google Ads?

If any of the above sounds familiar, that you don’t have the time to invest in your Google Ads account, are having trouble finding the right profitability, or have any other challenges that you struggle with when it comes to your Google advertising. Then don’t hesitate to contact us, and tell us what it is you need help with!