

Caroline Danielsson
Head of SEOCaroline is on of our senior SEO-specialist and current Head of SEO at Brath.
Contact Caroline at caroline@brath.se
More from Caroline Danielsson
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Compare your numbers with competitors – directly in GA4!
In SEO, it is an essential part to ensure we are constantly climbing. It also gives us the opportunity to gauge the ove...
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Google starts tagging AI images
Google has announced that they will start tagging images so you can know whether the image is AI-generated or not. This...
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Google Core Update August 2024 – what can we see right now?
Here we go again! A new Google update was released on August 15 (on my birthday, those rascals!) and there’s already so...
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On July 1 2024 Universal Analytics Dies – Here's How to Export Your Data!
It’s time – Google Universal Analytics will be officially discontinued as of July 1, 2024. It stopped tracking da...
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Time to Prep for INP – New Core Web Vitals Metric coming March 12
We need to talk about Core Web Vitals.While it may not be the biggest ranking factor for a site, CWV still provides imp...
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Updates to Google’s Structured Data: "Organization"
A few days ago, Google announced some news regarding structured data. They have updated their “Organization”...
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The mystery of Hreflang Tags: Telling Google about your pages in other languages
You’ve decided to take your e-commerce or services to the international market. To reach new audiences, you need...
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301 or not? When you should and shouldn't use redirects on your site
SEOs love redirects (also known as reroutes, redirections… a beloved concept with many names). We often praise them as...
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The banana effect: How including bananas in your content can improve SEO
Bananas are not only a delicious and nutritious fruit; they can also have a positive impact on your SEO. By including b...
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SEO is like advertising on Craigslist – 5 reasons why SEO is important for every business
You could say that SEO is a bit like advertising on Craigslist. Major search engines like Google and Bing are like mark...
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How to quickly optimize a page with your keyword
Have you just started with SEO? Maybe you’ve gotten as far as finding the keyword you want to optimize for but don’t kn...
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Say goodbye to popular features that slow down your SEO
The quote “kill your darlings” is a popular expression. Sometimes you have to kill your favorite characters to create a...
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Indexing is everything – 5 reasons why your site isn’t showing up on Google
Can’t find your website in Google’s search results? Then your customers can’t find it either! If your site isn’t showin...
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Coming soon from Google – text ranking
The latest update from Google began rolling out on the English search engine (mainly aimed at the US) on February 11, w...
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Google is experiencing temporary indexing issues
Google is not perfect—their search engine and algorithms don’t work optimally 24/7, and the risk of problems increases...
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Why has my traffic decreased? 10 possible reasons
You probably keep a close eye on your website and traffic. With Analytics and Google Search Console, it’s easy to get r...
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Business Idea: Let the Customer Buy at Different Stages of the Process
More and more people want to do things themselves: it’s popular to be eco-friendly, self-sufficient, handy, and to crea...
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Single Page App (SPA) – good or bad for SEO?
For many, single page applications (SPA) are the perfect way to build websites. They’re easy to use, deliver a sleek re...
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Chrome introduces “Core Web Vitals” so you can build a better website
When talking about search engine optimization in Sweden, it’s almost synonymous with optimizing for Google’s search eng...
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Organic search results come to Google Shopping
You’ve all seen the Shopping tab on Google, where product ads are served on a silver platter. Previously, these ads wer...