

Magnus Bråth
CEOMagnus works primarily with the long-term strategies at Brath, where should the company be in a few years, how do we develop our search engine optimization even more and how do we get better at what we do? These are questions that occupy most of the days. Most of the time he can be found at the Övik office and his spare time is primarily devoted to building houses.
From working directly with customers for almost a decade, Magnus' role has changed to primarily driving technical development at Brath. He comes into his own when he is allowed to be innovative and change the way we work both in terms of work processes and technology. This means that he only exceptionally gets involved in the details of a project, but much more often paints with the larger brush strokes.
More from Magnus Bråth
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Keep internal linking to a minimum
I’m going to give you an advice that most SEO professionals disagree with, the opposite of what I’m going to tell you is...
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SEO is not Soft Science
A very common misconception that drives me nuts is the notion of Guruness and Ninja-qualities in SEO. Dealing with an al...
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IDN - Internationalized domain names and SEO
If you’ve ever done SEO outside the English speaking part of the world you’ve ran into Internationalized Domain Names fo...
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SEO is Google’s only (real) competitor
Is it Facebook? Maybe Apple? No. SEO is Google’s toughest competitor. It might be a bit surprising, but many small...
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Don’t Implement SEO After You Have Built Your Site!
Many people believe that SEO is something that you add to the site once it is ready. And yes, there are many cases when...
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Google Won’t Index My Site
One of the most basic parts about SEO is indexing. If Google can’t, or won’t, save your site documents in their index, n...
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Do Not Focus Unduly on Individual Keywords
Search engine optimization has changed in recent years, as has our view of how to work with it. An important factor is...
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Why the Swedish SEO is so competitive
Sweden is a small country with about nine million swedes. When comparing SEO competitiveness with the US we’ve fo...
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A Truly International SEO Agency
This is our first step to becoming a truly international SEO agency. Brath was always meant to be an agency with worldw...
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Five Signs That You Have A Technical Debt to Pay
Sites that have been active for a long time often have a technical debt to pay before they can rank high in the search...
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When good SEO can’t be implemented
I usually say that search engine optimization is relatively simple. It’s not that hard knowing what’s best in a lot of...
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Digital Marketing - What Actually Works?
It’s time to talk about online marketing. Many people still seem to believe that it’s possible to create di...
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I Want More Languages on My Site, How Do I Do It?
The time when a company outgrows its domestic market is often associated with a lot of hassle, for a lot of different r...
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Basic course in SEO
Want to learn SEO from scratch? We have put together a nine-step guide on how you can improve your website to make sear...
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5 Things That Make You A Good Search Engine Optimizer
Working with SEO is profitable for most of those involved. I often get asked the question: ‘How do you become an SEO co...
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Google: No, we don’t use Likes
My page has many more likes than my competitor, but why don’t I rank better? – Because we don’t use Likes to...
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Why Your In-House SEO Fails
SEO is an industry where scale brings additional benefits; it gives an advantage to the agencies and a disadvantage to...
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What is Conversion Optimization
Conversion Optimization is the process of converting visitors to customers. CRO (Conversion Rate Optimization) often go...
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What Is Affiliate Marketing?
We often talk about affiliate marketing here, but not everyone may know what it is. Today, we are going to explain how...
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5 SEO Actions for Those Who Think They Are Done with Optimization
Do you find it difficult to identify areas where you can improve your site? Does it feel like you have done all that is...