

Magnus Bråth
Consultant & AdviserMagnus works primarily with the long-term strategies at Brath, where should the company be in a few years, how do we develop our search engine optimization even more and how do we get better at what we do? These are questions that occupy most of the days. Most of the time he can be found at the Övik office and his spare time is primarily devoted to building houses.
From working directly with customers for almost a decade, Magnus' role has changed to primarily driving technical development at Brath. He comes into his own when he is allowed to be innovative and change the way we work both in terms of work processes and technology. This means that he only exceptionally gets involved in the details of a project, but much more often paints with the larger brush strokes.
More from Magnus Bråth
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Google is indexing ChatGPT conversations
Google can now index conversations from ChatGPT, but only if the user explicitly chooses to share and mark them as sear...
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What Google SGE means in Sweden
Google’s AI-powered search feature, previously known as Search Generative Experience (SGE) and now launched in Sw...
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Don't buy SEO before you've read this
Many companies believe that SEO automatically leads to more customers and higher revenue. In reality, it’s a long...
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The demand became so large that LinkedIn kicked me out – here’s the file
The demand for the SEO cheat sheet became so large that LinkedIn temporarily blocked me. Of course, I’ve asked them to...
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Personal experience as a ranking signal
Your personal experience is one of the factors Google wants to incorporate into its algorithm—how does that work? Well…...
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8 red flags when choosing an SEO agency
The SEO industry sometimes has a bit of a tarnished reputation — and I get why. It often comes down to an imbalance of...
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Links and SEO – Still Incredibly Important
Links remain one of the most crucial components of SEO, but the way we approach link-building has evolved and matured....
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Our Thoughts on the 6-Hour Workday
When we started Brath, we knew that we wanted a 6-hour workday, and we’re quite certain that it’s both good for the com...
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Avionero expands thirtyfold over the past year
The founders Anton and Lars have, over many years, built the best flight booking service imaginable. With an entirely n...
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The 1,000 Biggest Losers in Google’s March Update
During March, Google rolled out one of the biggest algorithm updates in a long time. In fact, two at the same time: a s...
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The first details I check on every site I do SEO for
At the beginning of every SEO project, there are 8 actions I always take to make a diagnosis. It’s only after the...
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Google caches the cache function
At a time when the reliability of the web has improved significantly, Google has announced that they are phasing out th...
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H1 is the largest heading on the page
An introduction is a brief summary at the beginning of an article or text that gives the reader an overview of the topi...
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Google, AI and a Magical Chat
That Google cares about AI and the launch of ChatGPT should not have gone unnoticed by anyone. Is Google falling behind...
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That's why it's impossible to know how big Norway is and why it messes up your SEO and SEM analysis
Did you know that it’s impossible to measure the length of a coastline? Measurement is not as straightforward as one mi...
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SEO Philosophers: We've got a huge guy theory and a serial crusher theory
There are many ways to progress in your SEO. Almost all of them are a bit flawed, and today we’re going to take a close...
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Guldläge på nätet - 4th Edition
“Guldläge på nätet – Sökmotoroptimering för alla” is now in its fourth edition. “This year’s bo...
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"You can't build a brand with SEO."
Almost like a mantra, they repeat those words: “You can’t build a brand in search results.” Of course...
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The SEO industry is growing fast
In recent years, the SEO industry has experienced significant growth. 20% per year is the figure most commonly mentione...
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How Dangerous Is Your SEO? 22 Risky SEO Strategies
Doing SEO means living with risk: whether you do a little, a lot, none, or the most search engine optimization, Google...