Magnus Bråth
Consultant & AdviserMore from Magnus Bråth
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Why a clear SEO strategy is essential for your webshop
Working with webshop SEO is not just about being visible on Google. It’s about creating a clear direction for how your...
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Google is indexing ChatGPT conversations
Google can now index conversations from ChatGPT, but only if the user explicitly chooses to share and mark them as sear...
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What Google SGE means in Sweden
Google’s AI-powered search feature, previously known as Search Generative Experience (SGE) and now launched in Sw...
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Don't buy SEO before you've read this
Many companies believe that SEO automatically leads to more customers and higher revenue. In reality, it’s a long...
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The demand became so large that LinkedIn kicked me out – here’s the file
The demand for the SEO cheat sheet became so large that LinkedIn temporarily blocked me. Of course, I’ve asked them to...
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Personal experience as a ranking signal
Your personal experience is one of the factors Google wants to incorporate into its algorithm—how does that work? Well…...
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8 red flags when choosing an SEO agency
The SEO industry sometimes has a bit of a tarnished reputation — and I get why. It often comes down to an imbalance of...
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Links and SEO – Still Incredibly Important
Links remain one of the most crucial components of SEO, but the way we approach link-building has evolved and matured....
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Our Thoughts on the 6-Hour Workday
When we started Brath, we knew that we wanted a 6-hour workday, and we’re quite certain that it’s both good for the com...
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Avionero expands thirtyfold over the past year
The founders Anton and Lars have, over many years, built the best flight booking service imaginable. With an entirely n...
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The 1,000 Biggest Losers in Google’s March Update
During March, Google rolled out one of the biggest algorithm updates in a long time. In fact, two at the same time: a s...
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The first details I check on every site I do SEO for
At the beginning of every SEO project, there are 8 actions I always take to make a diagnosis. It’s only after the...
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Google caches the cache function
At a time when the reliability of the web has improved significantly, Google has announced that they are phasing out th...
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H1 is the largest heading on the page
An introduction is a brief summary at the beginning of an article or text that gives the reader an overview of the topi...
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Google, AI and a Magical Chat
That Google cares about AI and the launch of ChatGPT should not have gone unnoticed by anyone. Is Google falling behind...
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That's why it's impossible to know how big Norway is and why it messes up your SEO and SEM analysis
Did you know that it’s impossible to measure the length of a coastline? Measurement is not as straightforward as one mi...
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SEO Philosophers: We've got a huge guy theory and a serial crusher theory
There are many ways to progress in your SEO. Almost all of them are a bit flawed, and today we’re going to take a close...
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Guldläge på nätet - 4th Edition
“Guldläge på nätet – Sökmotoroptimering för alla” is now in its fourth edition. “This year’s bo...
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"You can't build a brand with SEO."
Almost like a mantra, they repeat those words: “You can’t build a brand in search results.” Of course...
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The SEO industry is growing fast
In recent years, the SEO industry has experienced significant growth. 20% per year is the figure most commonly mentione...