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Magnus Bråth

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Keep internal linking to a minimum

I’m going to give you an advice that most SEO professionals disagree with, the opposite of what I’m going to tell you is repeated over and over again at beginners courses in SEO and they are all wrong. A lot of SEO’s will tell you to keep your site structure as flat as possible, the ...

SEO is not Soft Science

A very common misconception that drives me nuts is the notion of Guruness and Ninja-qualities in SEO. Dealing with an algorithm is not meditation, it’s not throwing shurikens and it’s not even slightly wizard-related. No wands or staves are ever used. I honestly didn’t learn much at the science engineering program I attended back in ...

IDN – Internationalized domain names and SEO

If you’ve ever done SEO outside the English speaking part of the world you’ve ran into Internationalized Domain Names for sure. It might not be 100% clear how the get handled by Google though so I thought I’d sort things out for you. IDN:s didn’t work out very good in the beginning when they were ...

SEO is Google’s only (real) competitor

Is it Facebook? Maybe Apple? No. SEO is Google’s toughest competitor. It might be a bit surprising, but many small agencies around the world represent Google’s biggest competition. Ask yourself what proportion of clicks in a search result comes from the organic results and the ads respectively. Of course, this will vary significantly between keywords ...