

Magnus Bråth
Consultant & AdviserMagnus works primarily with the long-term strategies at Brath, where should the company be in a few years, how do we develop our search engine optimization even more and how do we get better at what we do? These are questions that occupy most of the days. Most of the time he can be found at the Övik office and his spare time is primarily devoted to building houses.
From working directly with customers for almost a decade, Magnus' role has changed to primarily driving technical development at Brath. He comes into his own when he is allowed to be innovative and change the way we work both in terms of work processes and technology. This means that he only exceptionally gets involved in the details of a project, but much more often paints with the larger brush strokes.
More from Magnus Bråth
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A company's success is measured in money
It might not always be immediately visible, and it might not always be obvious, but a company’s success is measured in...
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The Sandbox – Google's primary spam protection
Google’s Sandbox is something that used to be talked about a lot a few years ago, but now seems to have faded from memo...
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The fine details of Search Engine Optimization
Isn’t it more fun to focus on the finer details — the fuzzier parts and finishing touches — than to do the heav...
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E-commerce
E-commerce has always been something of a personal passion for me, and it all started back in 2006 when my mother and I...
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Helpful e-commerce retailers
Once you’ve decided — or almost decided — to finally start an e-commerce business, you’re naturally faced w...
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Value of a website or domain
I’m often asked about the value of a website or domain. Most of the time, the question relates specifically to valu...
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Google makes a small but significant change in Analytics
Recently, Google made a small but significant change in Google Analytics. Technically, it doesn’t alter the dat...
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Beat your competitors with the right search optimization!
By tightening up your search results, you gain a leading position over your competitors, where you set the price! This...
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We are changing our recommendation—it's time for HTTPS
As you may be aware, Google recently announced that websites accessible via encrypted connections would receive a small...
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Google loses market share to Yahoo – Will they adapt?
Google holds an incredibly dominant position in the search market, especially in Europe (Sweden is a good examp...
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What can we learn from the e-commerce survey?
Our survey, answered by 100 Swedish e-commerce businesses, offers a glimpse into how one views things as a client of an...
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This is what 100 Swedish e-commerce businesses think about SEO
We asked 100 e-commerce businesses 12 questions about their views on SEO, SEO agencies, and SEO consultants. Here are t...
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Search Engine Optimization vs. Social Media
Search engine optimization is not opposed to social media; still, many have claimed that social media marketing...
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What is Pagerank?
Google’s PageRank is a central part of how the search engine works, yet many people don’t understand the algorith...
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Use Analytics, for heaven’s sake!
I’m not a tool lover — I have a total of six apps installed on my phone, I usually assess keyword competi...
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If Google is so smart, why do I still need to include keywords in the title?
We constantly hear how smart Google is, and that it’s impossible to trick Google—or for that matter, to outsmart...
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High pressure outside, low pressure online
For some e-commerce businesses, summer is the absolute peak season. A herring shop, sunscreen outlet, or deck c...
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Companies that don't take a stand are companies without integrity
Do you remember when the restaurant chain Max sent letters to its employees in an attempt to influence how they...
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Time is the most valuable thing there is
On a regular day, I get up around 6:00 a.m. or just before. I drink some coffee and catch up on what’s happened in the...
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The top E-Commerce conference of the year
It’s time to register for the best e-commerce conference of the year—at least in our opinion. We’re talking about E-han...