Magnus Bråth
Consultant & AdviserMore from Magnus Bråth
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Are search engines decisive in the choice? Political SEO
A study from the United States shows that search engine rankings can influence the outcome of an election. The report d...
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Five signs that you have a technical debt to pay off
Websites that have been active for a long time often carry a technical debt that needs to be paid before they can rank...
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We are acquiring Teveo – opening an office in Gothenburg
Brath is a company that wants to grow. We know we have a strong model and that we excel at the services we provide. Now...
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Digital Marketing – What Really Works?
It’s time we talked about online marketing.Today, many seem to believe that you can simply take a print ad, digitize it...
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Google will start warning about insecure connections
For some time now, Google has begun a crusade against unencrypted connections on the web. They want websites to encrypt...
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What would you like to share with our readers?
If you had the chance to reach a few thousand SEO enthusiasts through this blog, what would you want to share? Since...
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Search Engine Optimization and Translations Are Hard
Everyone knows how important content is for search engine optimization.Well-written text, crafted with search engines i...
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Leadership – The Challenges of Training
At Brath, we’re constantly working to improve our leadership — just like we do with every other area of the busin...
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Don’t add SEO as an afterthought once the website is built!
Many believe SEO is something you add after the website is already live.And sure, in many cases, SEO efforts begin once...
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Content Behind Tabs - Google Is Being a Bit Misleading
Placing content behind a “read more” or in tabs has become increasingly popular, especially since mobile traffic has be...
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What is the SEO value of my blog?
We received a question from a reader that I thought was worth answering in a dedicated post: “What is the SEO value of...
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Why you as a specialist should work with us
Just like many others in SEO and SEM, we are constantly recruiting more specialists. As a specialist in SEO or SEM, you...
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User Data in Search Results
We have seen indications that Google has increased its use of user data, or data resembling user data, in search result...
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7 Must-Haves for Every E-commerce Retailer
As an e-commerce retailer, it’s easy to get caught up in the practical day-to-day tasks, but there are other areas wher...
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Let go of your AdWords prestige
As a business leader, it’s a little embarrassing to admit, but we’re a group of people who often behave like three-year...
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Cheering because Google put you in the top snippet? Think again!
If your first-place ranking now also appears as a featured snippet, it might not be time to celebrate—you’...
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Why Your In-House SEO Is Failing
SEO is an industry where scale provides significant advantages. This naturally benefits agencies and puts in-house effo...
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Voice search – how do you handle it?
Voice searches are, according to some assessments, expected to increase dramatically over the coming years. We’ve seen...
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Related information – the next ranking signal?
There’s talk about related information within the SEO community. Maybe it’s all the “What is…” searches that lie behind...
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Has the industry become more educated?
33 out of 58 respondents to our survey have university-level studies under their belt. That doesn’t align with the pict...