Magnus Bråth
Consultant & AdviserMore from Magnus Bråth
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SEO for e-Commerce – 3 Common Problems and Their Solutions
Few e-commerce businesses haven’t realized how important SEO is for moving forward. Often, they struggle with pro...
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Assortment and offer – The most important work: An interview with Katrin Lundgren
Focus on Your assortment and offer – and don’t get stuck in the boring stuff, says Katrin Lundgren, CEO of Kodmyran and...
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Rich content or text
In the SEO industry, there’s long been a discussion about rich content versus plain text. So what’s actually most...
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What is Conversion Optimization?
Conversion Optimization is the process of turning visitors into customers. CRO (Conversion Rate Optimization) often goe...
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What is Google AdWords?
Google AdWords is Google’s way of displaying ads to potential customers through search and websites in its networ...
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SEO for Google or something else?
There aren’t many in Sweden who have worked specifically with the many other search engines in the world. Bing mi...
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Search Engine Optimization requires continuous effort
If you want to get the most out of your SEO, it must not turn into a time-limited project. Search engine optimization r...
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AdWords is taking up more and more space
Google is letting ads take up more and more space in each search result. This has some effects, and there’s a lot of sp...
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Google AdWords new design. What’s happening and what can we expect?
This week, we followed the Google Performance Summit 2016 where information about AdWords’ new design and other u...
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We are not an IT company
It’s time you knew. Even though there’s a huge buzz around IT companies right now—just like in the late ...
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Sweden’s Best SEO – The Goal
When I started Brath, there were several paths to take, and I had to make choices that I believe many companies face be...
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Hiring an SEO or SEM Specialist
In my eyes, recruitment is often the most difficult thing a company does. It’s also something I’ve personally focused h...
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Scratching the Surface Can Be Dangerous in SEO
In many cases, SEO is done using what I would call “surface-level methods”—treating search engine optimization as a set...
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Featured snippets in search results
Have you noticed that Google now often provides direct answers in the search results for queries that resemble...
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Best Bang for Your Buck: Prioritize Your Search Engine Optimization
Many people working with SEO seem to struggle with prioritization and starting in the right place. They tinker with the...
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3 Lessons I’ve Learned Along the Way
Being an entrepreneur is always complex—perhaps especially so when you’re working with search engine optimization...
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Search Engine Optimization Shouldn’t Be Too Cheap
Sometimes it’s hard to make the budget work, and sometimes cash flow is tight. But cutting corners on search engine opt...
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This Is the Result of Really Good SEO
Discussions about SEO versus other channels often get stuck in the technical aspects. Today, I’d like to offer a differ...
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Outreach, Blogging, and Search Engine Optimization
Outreach is a sensitive topic in Swedish search engine optimization. That might sound odd, but it’s because many people...
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We Were Named Norm Challengers of the Year 2016
It’s with great pride that we share that we were named Norm Challengers of the Year at Företagarkvällen (Entrepre...