Magnus Bråth
Consultant & AdviserMore from Magnus Bråth
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Search Engine Optimization vs. SEO
For a long time, sökmotoroptimering (search engine optimization in Swedish) has been the dominant term in our industry—...
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Some search results seem broken
Have you noticed that some search results seem more broken than others? That things which really shouldn’t rank a...
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Today's search query: Negative SEO – what is it?
In today’s search query (in Swedish), Aaron and I take a brief dive into the phenomenon of negative SEO. Wher...
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SEO in Sweden
Even though we have done SEO internationally in almost a decade there has always been a special place in our hearts for...
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Why we started with 6 hour work days
The 40 hour work week (that’s standard here in Sweden, I’m aware it differs a bit) can’t be set in st...
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The Big problem with Superheroes
Superheroes have become increasingly popular in recent years, and perhaps the clearest sign of this is the number of fi...
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HTTPS, Mobilegeddon, etc, etc
There is a tendency for Google to make the most noise about what is least important. I have a theory as to why....
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PR is the secret lover of search engine optimization
Search engine optimization, setting aside the purely technical aspects, can be compared to relationships. Rankings in s...
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This is how search engine optimization is changing
Search engine optimization is a craft in constant change. Trying to predict the future is often a hopeless task, yet it...
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Conversion rate and bounce rate – are they good metrics?
I often talk about conversion rate (or conversion frequency, as Google Analytics calls it), but it’s not always e...
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Why Google is losing ground in search
It can be amusing to follow the search results for the word “search engine.” It’s not exactly news that Goo...
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Local Search Engine Optimization - Do it yourself
Local search engine optimization is easier than many people think, especially in a country like Sweden where Google has...
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Google shows what’s missing
Many times when you search for a longer combination of words, Google has to show results that aren’t rele...
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A company's success is measured in money
It might not always be immediately visible, and it might not always be obvious, but a company’s success is measured in...
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The Sandbox – Google's primary spam protection
Google’s Sandbox is something that used to be talked about a lot a few years ago, but now seems to have faded from memo...
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The fine details of Search Engine Optimization
Isn’t it more fun to focus on the finer details — the fuzzier parts and finishing touches — than to do the heav...
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E-commerce
E-commerce has always been something of a personal passion for me, and it all started back in 2006 when my mother and I...
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Helpful e-commerce retailers
Once you’ve decided — or almost decided — to finally start an e-commerce business, you’re naturally faced w...
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Value of a website or domain
I’m often asked about the value of a website or domain. Most of the time, the question relates specifically to valu...
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Google makes a small but significant change in Analytics
Recently, Google made a small but significant change in Google Analytics. Technically, it doesn’t alter the dat...