Magnus Bråth
Consultant & AdviserMore from Magnus Bråth
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Conversion rate and bounce rate – are they good metrics?
I often talk about conversion rate (or conversion frequency, as Google Analytics calls it), but it’s not always e...
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Why Google is losing ground in search
It can be amusing to follow the search results for the word “search engine.” It’s not exactly news that Goo...
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Local Search Engine Optimization - Do it yourself
Local search engine optimization is easier than many people think, especially in a country like Sweden where Google has...
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Google shows what’s missing
Many times when you search for a longer combination of words, Google has to show results that aren’t rele...
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Valentine’s Day – This one is for you, Google
With great heart comes great responsibility. At Brath, we have always set the goal of being an agency with heart, a...
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A company's success is measured in money
It might not always be immediately visible, and it might not always be obvious, but a company’s success is measured in...
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The Sandbox – Google's primary spam protection
Google’s Sandbox is something that used to be talked about a lot a few years ago, but now seems to have faded from memo...
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The fine details of Search Engine Optimization
Isn’t it more fun to focus on the finer details — the fuzzier parts and finishing touches — than to do the heav...
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E-commerce
E-commerce has always been something of a personal passion for me, and it all started back in 2006 when my mother and I...
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What you read the most in 2014
We published quite a lot of articles on this blog during 2014—49 to be exact. You also read a lot: 127,023 page vie...
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Helpful e-commerce retailers
Once you’ve decided — or almost decided — to finally start an e-commerce business, you’re naturally faced w...
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Value of a website or domain
I’m often asked about the value of a website or domain. Most of the time, the question relates specifically to valu...
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Google makes a small but significant change in Analytics
Recently, Google made a small but significant change in Google Analytics. Technically, it doesn’t alter the dat...
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Search engine optimization 2015
It is difficult to predict what Google will do in the future, even as little as a year ahead. There are some trends...
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Beat your competitors with the right search optimization!
By tightening up your search results, you gain a leading position over your competitors, where you set the price! This...
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We are changing our recommendation—it's time for HTTPS
As you may be aware, Google recently announced that websites accessible via encrypted connections would receive a small...
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Google loses market share to Yahoo – Will they adapt?
Google holds an incredibly dominant position in the search market, especially in Europe (Sweden is a good examp...
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What can we learn from the e-commerce survey?
Our survey, answered by 100 Swedish e-commerce businesses, offers a glimpse into how one views things as a client of an...
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This is what 100 Swedish e-commerce businesses think about SEO
We asked 100 e-commerce businesses 12 questions about their views on SEO, SEO agencies, and SEO consultants. Here are t...
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Search Engine Optimization vs. Social Media
Search engine optimization is not opposed to social media; still, many have claimed that social media marketing...