

Magnus Bråth
CEOMagnus works primarily with the long-term strategies at Brath, where should the company be in a few years, how do we develop our search engine optimization even more and how do we get better at what we do? These are questions that occupy most of the days. Most of the time he can be found at the Övik office and his spare time is primarily devoted to building houses.
From working directly with customers for almost a decade, Magnus' role has changed to primarily driving technical development at Brath. He comes into his own when he is allowed to be innovative and change the way we work both in terms of work processes and technology. This means that he only exceptionally gets involved in the details of a project, but much more often paints with the larger brush strokes.
More from Magnus Bråth
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Anders Karlsson's Valuable Insights on Dropshipping
One of the choices that new e-commerce entrepreneurs face is whether to go for dropshipping or not. Dropshipping is the...
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SEO for e-Commerce – 3 Common Problems and Their Solutions
Few e-commerce businesses haven’t realized how important SEO is for moving forward. Often, they struggle with pro...
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Assortment and offer – The most important work: An interview with Katrin Lundgren
Focus on Your assortment and offer – and don’t get stuck in the boring stuff, says Katrin Lundgren, CEO of Kodmyran and...
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Rich content or text
In the SEO industry, there’s long been a discussion about rich content versus plain text. So what’s actually most...
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What is Conversion Optimization?
Conversion Optimization is the process of turning visitors into customers. CRO (Conversion Rate Optimization) often goe...
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What is Google AdWords?
Google AdWords is Google’s way of displaying ads to potential customers through search and websites in its networ...
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SEO for Google or something else?
There aren’t many in Sweden who have worked specifically with the many other search engines in the world. Bing mi...
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Search Engine Optimization requires continuous effort
If you want to get the most out of your SEO, it must not turn into a time-limited project. Search engine optimization r...
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AdWords is taking up more and more space
Google is letting ads take up more and more space in each search result. This has some effects, and there’s a lot of sp...
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Google AdWords new design. What’s happening and what can we expect?
This week, we followed the Google Performance Summit 2016 where information about AdWords’ new design and other u...
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We are not an IT company
It’s time you knew. Even though there’s a huge buzz around IT companies right now—just like in the late ...
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Sweden’s Best SEO – The Goal
When I started Brath, there were several paths to take, and I had to make choices that I believe many companies face be...
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Hiring an SEO or SEM Specialist
In my eyes, recruitment is often the most difficult thing a company does. It’s also something I’ve personally focused h...
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Scratching the Surface Can Be Dangerous in SEO
In many cases, SEO is done using what I would call “surface-level methods”—treating search engine optimization as a set...
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Featured snippets in search results
Have you noticed that Google now often provides direct answers in the search results for queries that resemble...
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Best Bang for Your Buck: Prioritize Your Search Engine Optimization
Many people working with SEO seem to struggle with prioritization and starting in the right place. They tinker with the...
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3 Lessons I’ve Learned Along the Way
Being an entrepreneur is always complex—perhaps especially so when you’re working with search engine optimization...
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Search Engine Optimization Shouldn’t Be Too Cheap
Sometimes it’s hard to make the budget work, and sometimes cash flow is tight. But cutting corners on search engine opt...
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This Is the Result of Really Good SEO
Discussions about SEO versus other channels often get stuck in the technical aspects. Today, I’d like to offer a differ...
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Outreach, Blogging, and Search Engine Optimization
Outreach is a sensitive topic in Swedish search engine optimization. That might sound odd, but it’s because many people...