Magnus Bråth
Consultant & AdviserMore from Magnus Bråth
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The Brand and a Reasonable (?) Ambivalence Towards It
You are a brand – that’s a thought that circulates on LinkedIn from time to time. It has popped up now and then for a f...
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Business Idea: Anything on YouTube
If the right person has made your hammer or frying pan, its value increases dramatically. There are a number of YouTube...
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Business Idea: Kola Superdeep Borehole – for power
If you had a hole in the ground that was twelve kilometers deep, could you use it to power a plant? Business ideas a...
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Get help with social media advertising
If your goal is sales rather than awareness, you need to be skilled at social media advertising. It’s possible to measu...
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Content entry and exit points
Make sure your content doesn’t just consist of a long block of text, but instead has as many entry points as possible –...
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Give Smart Bidding Strategies a Helping Hand
More and more advertisers are now using Google Ads smart bidding strategies instead of manual bid optimization. With th...
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Reach the right people with audience targeting
In Google Ads, there are several different ways to work with targeting, and today we’ll focus on audience targeting....
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Things you CANNOT advertise on Google
You can advertise most things with Google Ads, but there are a few big NO NO’s when it comes to what you’re allowed to...
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Keep an Eye on Your Competitors in Google Ads
Something that is always interesting to keep track of is what your competitors are up to. It’s a well-established strat...
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How do feed rules work in Google Merchant Center?
When it comes to advertising on Google’s Shopping network, the quality of your product feed is everything. Having the c...
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Our Ten Best Tips to Sell More with SEO
SEO doesn’t have to be all that difficult. There are definitely things you can do yourself – the important part is know...
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Hit Hard or Don’t Hit at All – One of My Top Tips for Digital Marketing
Sometimes it pays to be cautious. Sometimes, caution is the worst thing you can do. Unfortunately, it often takes exper...
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Use Negative Keywords to Avoid Unnecessary Click Costs
One of the major advantages of Google Ads is that you can target your advertising to people who are most likely looking...
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Bidding Strategies in Google Ads
The perhaps biggest change in Google Ads in recent years is machine learning and the new “smart” campaign formats and b...
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How to Become the Center of Your Industry – With the Help of SEO
Everyone Googles, everyone. When something new happens in your industry, when you want to learn a new skill, or when yo...
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Attribution Models in Google Ads
In a previous post, we went through conversions, but how does conversion value actually work, and what analysis options...
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Get started with Google Shopping
Unlike text ads in Google Ads, which are shown based on the keywords you select, Google Shopping uses product data that...
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SEO 2020 – Don’t fall for consultants’ vanity
Search engine optimization, or as we prefer to call it nowadays, SEO, is evolving rapidly. Not as fast as many people t...
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Reach your customers more effectively with remarketing
One thing we often notice when speaking with our clients is that remarketing is sometimes viewed as something that can...
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Google Ads for store owners
For businesses that sell both in physical stores and online, it can sometimes be difficult to measure the full value of...