

Magnus Bråth
Consultant & AdviserMagnus works primarily with the long-term strategies at Brath, where should the company be in a few years, how do we develop our search engine optimization even more and how do we get better at what we do? These are questions that occupy most of the days. Most of the time he can be found at the Övik office and his spare time is primarily devoted to building houses.
From working directly with customers for almost a decade, Magnus' role has changed to primarily driving technical development at Brath. He comes into his own when he is allowed to be innovative and change the way we work both in terms of work processes and technology. This means that he only exceptionally gets involved in the details of a project, but much more often paints with the larger brush strokes.
More from Magnus Bråth
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Yvonne Karolin: The E-commerce Project
We felt that there was a lack of insightful articles about e-commerce for larger retailers, or for bigger companies inv...
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How to handle Google's new mobile initiative
Google has started prioritizing crawling mobile versions first. This brings quite a bit of change for anyone working wi...
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Outreach and search engine optimization (SEO)
Those working in communication are, of course, already familiar with outreach. For us within search engine opti...
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My partner snores – Ikea's SEO
Åkestam Holst, in collaboration with IKEA, has launched a funny little SEO campaign. By changing product names on IKEA...
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A lighter mobile version could mean disaster
You’ve probably heard that Google will be splitting its index into two parts, one for mobile and one for desktop. They...
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Sistrix - Tool for SEO
Sistrix is an excellent tool for those who want a quick overview. It’s so good that it has managed to convince th...
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Maria nominated for CEO of the Year
Today, it was announced that our CEO Maria has been selected as one of the finalists for CEO of the Year. In the catego...
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SEO becomes easier with a larger client
Google rewards, or at least wants to reward, strong brands. In addition, other marketing efforts tend to spill over pos...
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I think AMP is a trap
Accelerated Mobile Pages (AMP) is being heavily pushed by Google right now. I’m becoming more and more convinced...
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Two Separate Indexes - Does It Affect Me?
Google has recently announced that they will split their search engine into two separate indexes. In a few months, ther...
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SEO Analysis – The Foundation to Stand On
The analysis is the foundation of the work. It doesn’t always have to be done first, because a good SEO analysis is som...
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Outreach SEO - Here's How You Do It
Outreach for SEO (search engine optimization or search engine optimization in Swedish) is one of my favorite topics rig...
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Have you missed the offended debate? How about some data?
The press has recently discussed whether we are more or less easily offended now compared to the past. Of course, neith...
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Sweden is ahead in SEO
Sweden has nurtured many skilled SEO professionals and is far ahead in terms of technology and implementation. How come...
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Possum? Is that really an update?
The first of September saw, reportedly, a major update to local search results. The SEO community has named the update...
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Isn't it time for Facebook to do something about the cheating?
If you set up a campaign on Facebook in the simplest way to get likes for your page, the majority of the likes will com...
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Why In-house SEO is so difficult
An SEO specialist needs a budget. Doing SEO without one is much more challenging than doing it with. My guess is that t...
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3 reasons to ignore search engine optimization
SEO is an investment that almost always yields multiple returns over many years. In my eyes, it’s probably the sm...
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Stop being an annoying marketer in the Facebook group
Let’s be honest, sometimes it works well—marketing in Facebook groups or forums. That’s why the annoying types show up,...
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Web Design That Works - Interview with Jimi Wikman
Design is not how a page looks, design is how a page makes you feel and react. Someone who has worked extensively with...