

Magnus Bråth
CEOMagnus works primarily with the long-term strategies at Brath, where should the company be in a few years, how do we develop our search engine optimization even more and how do we get better at what we do? These are questions that occupy most of the days. Most of the time he can be found at the Övik office and his spare time is primarily devoted to building houses.
From working directly with customers for almost a decade, Magnus' role has changed to primarily driving technical development at Brath. He comes into his own when he is allowed to be innovative and change the way we work both in terms of work processes and technology. This means that he only exceptionally gets involved in the details of a project, but much more often paints with the larger brush strokes.
More from Magnus Bråth
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We Were Named Norm Challengers of the Year 2016
It’s with great pride that we share that we were named Norm Challengers of the Year at Företagarkvällen (Entrepre...
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Search Engine Optimization vs. SEO
For a long time, sökmotoroptimering (search engine optimization in Swedish) has been the dominant term in our industry—...
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Some search results seem broken
Have you noticed that some search results seem more broken than others? That things which really shouldn’t rank a...
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Today's search query: Negative SEO – what is it?
In today’s search query (in Swedish), Aaron and I take a brief dive into the phenomenon of negative SEO. Wher...
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SEO in Sweden
Even though we have done SEO internationally in almost a decade there has always been a special place in our hearts for...
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Why we started with 6 hour work days
The 40 hour work week (that’s standard here in Sweden, I’m aware it differs a bit) can’t be set in st...
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The Big problem with Superheroes
Superheroes have become increasingly popular in recent years, and perhaps the clearest sign of this is the number of fi...
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HTTPS, Mobilegeddon, etc, etc
There is a tendency for Google to make the most noise about what is least important. I have a theory as to why....
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PR is the secret lover of search engine optimization
Search engine optimization, setting aside the purely technical aspects, can be compared to relationships. Rankings in s...
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This is how search engine optimization is changing
Search engine optimization is a craft in constant change. Trying to predict the future is often a hopeless task, yet it...
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Conversion rate and bounce rate – are they good metrics?
I often talk about conversion rate (or conversion frequency, as Google Analytics calls it), but it’s not always e...
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Why Google is losing ground in search
It can be amusing to follow the search results for the word “search engine.” It’s not exactly news that Goo...
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Local Search Engine Optimization - Do it yourself
Local search engine optimization is easier than many people think, especially in a country like Sweden where Google has...
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Google shows what’s missing
Many times when you search for a longer combination of words, Google has to show results that aren’t rele...
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A company's success is measured in money
It might not always be immediately visible, and it might not always be obvious, but a company’s success is measured in...
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The Sandbox – Google's primary spam protection
Google’s Sandbox is something that used to be talked about a lot a few years ago, but now seems to have faded from memo...
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The fine details of Search Engine Optimization
Isn’t it more fun to focus on the finer details — the fuzzier parts and finishing touches — than to do the heav...
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E-commerce
E-commerce has always been something of a personal passion for me, and it all started back in 2006 when my mother and I...
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Helpful e-commerce retailers
Once you’ve decided — or almost decided — to finally start an e-commerce business, you’re naturally faced w...
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Value of a website or domain
I’m often asked about the value of a website or domain. Most of the time, the question relates specifically to valu...