Magnus Bråth
Consultant & AdviserMore from Magnus Bråth
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LRF Media becomes a part-owner of Brath
Yesterday, Maria and I, together with Pontus and Ann from LRF Media, signed the agreement. LRF Media is becoming a part...
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Conversion confusion, part 2 – The difference between clicks and sessions in Analytics for Google Ads advertising
In the blog series Conversion Chaos, we go through various tracking-related factors that can affect conversion measurem...
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Lead form extensions for potential customers
Lead form extensions for potential customers (lead form extensions in English) are a new ad extension currently being b...
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Setting goals with cost of sales
Setting a goal for search advertising can be challenging, but it is also necessary. The goals are crucial for the decis...
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About keywords and match types
Getting started with Google Ads – Part 3 Now that we have gone through setting up conversions and have our goals in...
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Conversion Confusion Part 1 – Payment Providers in the Referral Channel in Google Analytics
As a Google Ads specialist, you’re used to conversion rates fluctuating due to a wide range of variables. Seasonality,...
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Ads with a countdown feature during Black Friday
We are now approaching the time of year when retailers, both on the high street and online, compete fiercely for custom...
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How to get better results with Google Ads extensions
Using different extensions in your ads is often beneficial. In this post, I’ll go through how you can take advantage of...
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Keep internal linking to a minimum
I’m going to give you an advice that most SEO professionals disagree with, the opposite of what I’m going to tell you is...
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Is the hobby seller a problem for e-commerce?
Low margins are a problem in many retail segments today. Swedes are price-conscious shoppers, and prices are being push...
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Why is CTR so important?
Click-through rate One of the most commonly used metrics for advertising on Google is “Click-through rate”, often ab...
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Reaching the finish line in Google Ads
Getting started with Google Ads – Part 2 In the previous part, we covered the different elements that are worth keep...
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Greta Thunberg’s school strike works
On two occasions this year, interest in the climate has been greater than ever before: mid-March and now in September....
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Political SEO 2: How can political parties use search results?
When we form opinions today, we do so through a mix of impressions that did not previously exist. Where we once read ed...
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SEO is not Soft Science
A very common misconception that drives me nuts is the notion of Guruness and Ninja-qualities in SEO. Dealing with an al...
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IDN - Internationalized domain names and SEO
If you’ve ever done SEO outside the English speaking part of the world you’ve ran into Internationalized Domain Names fo...
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SEO is Google’s only (real) competitor
Is it Facebook? Maybe Apple? No. SEO is Google’s toughest competitor. It might be a bit surprising, but many small...
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Don’t Implement SEO After You Have Built Your Site!
Many people believe that SEO is something that you add to the site once it is ready. And yes, there are many cases when...
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Google Won’t Index My Site
One of the most basic parts about SEO is indexing. If Google can’t, or won’t, save your site documents in their index, n...
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Why the Swedish SEO is so competitive
Sweden is a small country with about nine million swedes. When comparing SEO competitiveness with the US we’ve fo...