How to optimize for Google’s featured snippets a.k.a. position zero

Two terms that more and more frequently have been popping up on people’s radar are “featured snippet” and “position zero”, which are actually one and the same. In today’s article we will give you short explanations of what a featured snippet is; How much organic traffic you can expect from a featured snippet; As well ...

SEO is not Soft Science

A very common misconception that drives me nuts is the notion of Guruness and Ninja-qualities in SEO. Dealing with an algorithm is not meditation, it’s not throwing shurikens and it’s not even slightly wizard-related. No wands or staves are ever used. I honestly didn’t learn much at the science engineering program I attended back in ...

IDN – Internationalized domain names and SEO

If you’ve ever done SEO outside the English speaking part of the world you’ve ran into Internationalized Domain Names for sure. It might not be 100% clear how the get handled by Google though so I thought I’d sort things out for you. IDN:s didn’t work out very good in the beginning when they were ...

Why the Swedish SEO is so competitive

Sweden is a small country with about nine million swedes. When comparing SEO competitiveness with the US we’ve found that the US market has 7-9 times tougher competitors. However, compared to the more than 30 times bigger market, Sweden is a lot more competitive. Why did Swedish SEO become such a tough industry? What is ...