E-commerce

E-commerce has always been something of a personal passion for me, and it all started back in 2006 when my mother and I began selling sheepskins online. That business no longer exists today, but e-commerce is still just as close to my heart — and it’s one of the reasons why Brath looks the way it does today.

What started with selling sheepskins — a business that actually went hand in hand with search engine optimization — grew into a broader interest in online sales. SEO was undoubtedly the foundation of our small e-commerce operation, since search was already something we understood. But e-commerce is so much more than that, especially considering how small we were (we shipped sheepskins worth around 400,000 SEK per year).

Each skin was unique, and we emailed and spoke on the phone with every single customer — sending extra photos, evaluating individual skins, and so on. Today, selling sheepskins is just part of our history, but e-commerce still runs through almost everything we do. And I’d like to give you a little glimpse behind the scenes of our business.

E-commerce days in Sundsvall

The first time I spoke at Ehandelsdagarna, I was met with an environment that immediately sparked my interest. Just as I had spent countless hours optimizing websites for search, driven by passion, I met people who had built and optimized e-commerce businesses. I’ll never forget the big debate about cages vs. mailbags — something many had strong opinions on. We never quite settled what was actually better (if there even is a best option for everyone involved), but I’m convinced that discussions like that help drive progress for many entrepreneurs. Just like in science, it’s when two opposing theories clash and people pour their hearts into finding the right answer that real growth happens.

E-commerce on a detailed level

At Brath, we’ve run several online stores over the years. Gardenhome.se, Doftljusbutiken.se, and Postkakan.se are the largest (Doftljusbutiken has since been sold). These ventures aren’t part of our daily operations — at least not for most of us at Brath — but they give us valuable hands-on experience in all aspects of e-commerce, from managing the website to ordering and shipping products. This means we understand e-commerce in a way many SEO specialists might not. We know exactly what it’s like to write unique product descriptions for every item — and we can actually weigh that effort against the results it brings.

SEO and SEM for E-commerce

As you’ve probably guessed, it’s SEO and SEM that generate the vast majority of traffic to our stores. Even if none of us at the agency are master post-cake bakers, we do know how to drive profitable traffic to a website.

Our shops aren’t necessarily better than anyone else’s, but one thing is certain: life is a lot easier when customers consistently come in through Google. If that’s something you’re interested in, feel free to reach out — maybe we can help you too.