
At a time when the reliability of the web has improved significantly, Google has announced that they are phasing out the classic cache search function. This move reflects an adaptation to today’s digital landscape, where the need to revisit an earlier version of a webpage has decreased.
However, Google is exploring the possibility of integrating the Internet Archive to preserve web history, which would enrich the “About this result” feature with deeper historical context. For web developers, Google Search Console remains an invaluable resource for understanding how Google views their webpages.

Magnus is one of the world's most prominent search marketing specialists and primarily works with management and strategy at his agency Brath AB.