My site has many more likes than my competitor’s—so why don’t I rank better? — Because we don’t use Likes to rank pages.
A friend, Eli, who also happens to be one of the SEO experts who inspired me when I started with SEO, asked Google’s Gary Illyes: Why doesn’t my site rank better than my competitor’s, even though I have many more likes? Illyes’ answer couldn’t be clearer: Because we don’t use Facebook Likes to rank pages.
Magnus Bråth
Consultant & Adviser
Magnus is one of the world's most prominent search marketing specialists and primarily works with management and strategy at his agency Brath AB.