With just one week to go until the biggest shopping event of the year—Black Friday—and with Black Week kicking off for many already on Monday, it’s high time to review your strategy if you haven’t done so already. To help you get started, we’ve gathered five quick and effective tips that can make a big difference, even if you’re running last minute.
1. Learn from the past:
Start by analyzing historical sales data from previous years. What worked, and what didn’t? Use past performance to refine your strategy for this year’s Black Friday.
2. Prepare your site and ads as early as possible:
Make sure your website and ads are set up with relevant offers and messaging well ahead of Black Friday. This helps you avoid wasting valuable time during the rush and ensures a smooth experience for your customers.
3. Highlight your most in-demand products:
Identify products that are expected to have high demand and good margins. Showcase these products prominently on your website to boost the likelihood of purchase.
4. Capitalize on the increased traffic:
Your website traffic is likely to spike during Black Friday. Make the most of this by turning visitors into long-term customers. Offer options like newsletter subscriptions to stay connected beyond Black Friday.
5. Clear and simple returns:
To build trust and increase conversions during Black Friday, offer a clear and reassuring return policy. An easy and smooth return process can be the deciding factor that gives customers the confidence to complete their purchase.
With these tips, you’ll be better equipped to make the most of Black Friday—whether you’ve been planning for weeks or are just now jumping in.
Good luck!
Joakim Strömblad
SEM-specialist