Being visible online is a competition. For you to be number one in the search results, someone else has to be pushed down. That is the main reason why a full-service agency is not good for you.
It is easy to become comfortable, and sure, it is convenient to have one single agency handling everything online. You only need to approve one invoice and keep track of one phone number. Convenience, however, should not be the goal of your online marketing. Competition in most online verticals is tough, especially in Sweden. If you want to grow, you need to have an edge over your competitors—and that edge is not gained by being comfortable or by choosing the local agency.
We have chosen to be a specialist agency, as full service does not appeal to us at all. The reason is that we are convinced that, just like people, agencies cannot be good at everything. Especially not in areas that require specialist expertise, such as search engine optimization and search engine advertising. Both of these sometimes require a great deal of experience and deep knowledge. That is not the time to throw in a poor generalist.
There are a few athletes in Swedish history who have successfully competed in more than one sport. This might involve transitioning from skiing to biathlon, or from the 100 meters to the long jump. We do have decathletes, but if we are honest, specialists are better—and we would never send a decathlete onto the ice for the Ice Hockey World Championship. In our view, that is exactly what you are doing when you choose a full-service agency, which, like a traveling salesman, can pull out one product after another from its coat.
Brath currently offers two services: SEO and SEM. Before we even consider adding anything else, you can be sure that we truly master them.
