We produce quite a lot of content on this site, and some of it targets a fairly niche audience. Some articles have a broader audience, and those tend to be read by quite a large number of people. Here are the nine most interesting articles from last year.
1. Dropshipping – A Mini School with Anders Karlsson
Dropshipping is a popular topic among our readers, and we suspected it would be well received when we invited e-retailer Anders Karlsson, who has almost entirely specialized in dropshipping.
2. From 1 to 41 Million with Costume Sales
Partyhallen grew their small company at rocket speed with the help of SEO from Brath. Here’s their story.
3. A Short Guide to Schema and Structured Data
The third most read article on Brath.se this year is Christoffer’s piece, which provides plenty of useful information for anyone wanting to learn about structured data.
4. Salaries in SEO and SEM 2021
Our annual industry survey, which carefully goes through salaries and work in the SEO and SEM industry, is as always one of our most read articles. It’s clear that salaries are increasing this year and, as usual, many have received new job offers.
5. Google Trends – A Tool to Count On
Perhaps it was the fantastic chart with the text “My girlfriend is lazy” from Google Trends that made this article one of the long-time favorites on Brath. Our skilled specialist Anders goes through how you can use Google Trends.
6. Six-Hour Workday
For those of us following the statistics on this site, it didn’t come as a shock at all. Our six-hour workdays have received attention both nationally and internationally. Sixth place among the most read articles this year.
7. Length of Text for Your SEO?
How long should your SEO text really be? This constantly discussed topic among SEO beginners gets a thorough examination.
8. Employer Branding
A slightly unusual entry on our top list, written by former colleague Stella about Employer Branding (one of her favorite topics, which found a place on Brath’s blog).
9. How to Create Sitemaps
Ninth on the top list is Caroline’s guide for those who want to create a sitemap. A thorough walkthrough with clear instructions.
Some Favorites from Previous Years
I would also like to take this opportunity to highlight two great articles that have previously been on our top lists but are no longer there. I personally like them and would recommend giving them a read.
Content Marketing
Content Marketing truly became mainstream last year. Since we hold some strong positions on the topic and have a comprehensive (and honest) guide on what content marketing is and how it works, we’ve received a great deal of traffic.
It Started When We Lost 40% of Our Revenue
Every year I share how the year has gone for Brath AB. Last year was the toughest in the company’s history, which of course made choosing a fully transparent path sting a bit more. Still, we chose to share, and this article was the result. The most read article on Brath.se is about how our year turned out.
Magnus Bråth
Consultant & Adviser
Magnus is one of the world's most prominent search marketing specialists and primarily works with management and strategy at his agency Brath AB.