We asked 100 e-commerce businesses 12 questions about their views on SEO, SEO agencies, and SEO consultants. Here are the results of the survey.
E-commerce businesses are always of interest to the SEO industry—this is where most of us have our biggest and best clients. It’s among the e-retailers that SEO companies either rise or fall. That’s why we wanted to hear how e-commerce businesses view SEO and the SEO industry. Some of the results aren’t too surprising, such as the biggest issue being players in the industry that are perceived as untrustworthy. Lack of transparency and long contract terms are also seen as negatives. The selection for the survey is straightforward: it includes e-commerce businesses from Ehandel.se and the Facebook group Svensk E-handel who answered the questions. Click the image for a larger version. If you’d like to use the graphic yourself, feel free—but don’t forget to link to the source.
Magnus Bråth
Consultant & Adviser
Magnus is one of the world's most prominent search marketing specialists and primarily works with management and strategy at his agency Brath AB.