The video is in swedish
It’s time to tackle some e-commerce questions. In the video above, we talk about handling out-of-stock products, a question that often comes up when discussing SEO with e-commerce merchants.
Should you place your old products in a ‘graveyard,’ just remove them, or redirect them? As usual, there’s no one correct answer to that question. Every site is different, and every segment has its own characteristics, which means it’s worth giving some thought to how you handle out-of-stock products. If your product range changes completely twice a year, it may not be optimal to set up individual redirects for each product. If your products are updated a little less frequently, maybe you shouldn’t store the old ones in a graveyard, making it harder for Google to understand which product is the current one.
Watch the video above to hear our thoughts on this topic, or head over to YouTube to watch the clip there. While you’re at it, feel free to subscribe to the channel so you don’t miss the next episode.
Do you think there’s a question missing an answer? Contact us and we’ll cover it in a future episode.
Aaron Axelsson
Head of SEO / Vice President
Aaron works as Head of SEO at our headquarters in Örnsköldsvik since 2015 and oversees all things SEO at Brath