The video is in swedish
In this episode of Today’s Search Query, Aaron and Maria try to clarify what ‘local SEO’ is, how it works in Sweden, and how the approach differs in other parts of the world.
Local SEO is something that has been talked about quite a lot in recent years. With Google listing local businesses within the organic search results when someone Googles services, it has become important to be visible there as well. A top ranking in the normal search results might no longer be enough if competitors are listed alongside a map and a clickable phone number right on Google.
Here, we do a quick overview of what affects the ranking there, and how we talk about local SEO in Sweden compared to other parts of the world.
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Aaron Axelsson
Head of SEO / Vice President
Aaron works as Head of SEO at our headquarters in Örnsköldsvik since 2015 and oversees all things SEO at Brath