Today’s search question: What is SEO called in Swedish?

The video is in swedish

SEO. Search Engine Optimization. Keyword Optimization. A dear child has many names, as the saying goes — and in this episode of Today’s Search Question, we explore what our beloved discipline is really called.

There’s no doubt that some confusion exists around terminology in our industry. The most common terms are SEO or “sökmotoroptimering” – search engine optimization. However, there are many other variants, from search engines optimization to search optimization, and so on. Here at Brath, we consistently use only the first two — and never any of the others. In this video, we explain a bit about why we do that, and what the differences are between these and the other alternatives.

As always, you can watch the clip here or head to YouTube if you prefer. While you’re at it, feel free to visit our channel and subscribe so you don’t miss any episodes.

We’re still thirsty for more questions — so don’t hesitate to send in anything you’re wondering about SEO.