Every July, searches for vacations skyrocket. Whether this is because we lack imagination and feel the need to Google “vacation” on our first day off, or because we’re genuinely looking for ideas, we can’t say for sure. What we do know, however, is who longs for vacation the most.
Google Trends is a tool for anyone looking for search trends. We’ve written a more in-depth guide on how to use it here: Google Trends – A Tool You Can Count On. We’ve used it to compile some insights about where in Sweden people long the most for their vacation. Here’s the top list (with Google’s “temperature” score in parentheses – a value from zero to one hundred showing how hot the search term is):
Who longed the most for vacation
- Kronoberg (100)
- Halland (96)
- Blekinge (93)
- Västra Götaland (90)
- Örebro (90)
- Skåne (89)
- Stockholm (89)
- Värmland (88)
- Uppsala (86)
- Dalarna (80)
Searches trending during the summer
There are a number of searches that bloom, or trend, during the summer. Here are the most popular search terms related to vacations.
- Vacation in Sweden 2021
- Industrial vacation 2021
- Vacation auto-reply
- Cash out vacation days
- The vacation law
If you still find it tricky, here’s at least a guide on how to set up an out-of-office reply in Gmail before going on vacation.
Magnus Bråth
Consultant & Adviser
Magnus is one of the world's most prominent search marketing specialists and primarily works with management and strategy at his agency Brath AB.