Structured data and Dropshipping most popular this year, and performance-based SEO is taking off. It is finally time for Brath’s annual report.
This year is different, in so many ways, for so many people. That’s why you haven’t received our annual report as usual – it had to wait until now, because we are no exception. 2020 is clearly among the most eventful years since the agency was founded.
LRF Media
In January this year it was announced that LRF Media acquired the majority of Brath. For us, who had run the company alone until this year, this was a very big step. Maria and I have had to get used to not making all decisions ourselves, a development made even more interesting as we have not been able to meet the board since the agreement was signed.
We are still just as happy to have become a part of LRF Media, and the value we have gained from the board this year has been enormous. Over the years we have declined a fairly long list of buyers when the match wasn’t quite right. This time it felt right – and it turned out really well!
The global situation
This year has been tough for many. For us as well. We decided early on to close our offices, and it’s difficult never seeing your colleagues in person – many of you know the feeling.
We were also strong in the travel sector, an industry that has taken a severe hit this year. It feels presumptuous to complain about losing clients when we know how hard it has been for these companies. That doesn’t lessen the blow we took in the spring, and it has been a struggle to climb back up. However, we are on the right track now.
Our performance-based SEO service is taking off
A very positive event this year has been our service for e-commerce companies: performance-based SEO. In just three months, we gained over 100 new clients. One of the success factors here was significant marketing efforts on Ehandel.se. We reached our target audience directly – and that’s when things really took off!
A Facebook service with impact
This year we seriously started with marketing via Facebook and Instagram. Here we have created a service that can make a real impact in lead forms and on purchase buttons. We’ve seen some truly crazy results and are incredibly excited to continue growing this service.
Structured data, massive sales growth, and dropshipping the most popular
The most read articles on this site during the year have been the following three, one of which has stayed at the top for several years:
- Dropshipping
- They grew from 1 to 41 million SEK
- Structured data and schema markup
2021 will be a record year
All signs indicate that 2021 will be a record year. We’ve come through 2020 stronger than ever, with a hungrier and more powerful team than we’ve ever had. There are also several major things coming up during the year, but we’ll get back to those. Until then, all of us at Brath would like to wish our dear readers, competitors, clients, partners, and everyone else a very Merry Christmas and a Happy New Year 2021.
Magnus Bråth
Consultant & Adviser
Magnus is one of the world's most prominent search marketing specialists and primarily works with management and strategy at his agency Brath AB.