Alexander Bard has, somehow, become known as some sort of internet expert in recent years. I honestly can’t understand why.
Alexander Bard regularly makes statements about how the internet and business at large will function in the future. For example, he recently predicted that no large companies will exist in the future—only small internet farms with micro-economies. How one could arrive at that conclusion is beyond me; there is absolutely no such trend at present. But that’s not what we’re going to talk about today. Today, we’re going to talk about his view on marketing.
The one who ends up at the top of the search results is the one with the highest attention value. It’s not something you can buy your way into; it’s someone doing things really well and being well-known enough to end up there.”
— (Resume)
Bard often dismisses marketing with similar statements, and this one is perhaps the funniest I’ve read from him on the subject. He has probably never noticed the ad labeling on what appears at the top of the search results. There’s been plenty of debate around whether Google has gone too far in making ad indicators less clear with the latest design. He’s certainly never heard of search engine optimization.
Or at least, he hasn’t grasped the extent of SEO that’s being done. There are no commercial searches today where you simply “do good things” and end up ranking. SEO is being done everywhere.
No offense to Alexander Bard, but perhaps he should’ve stuck to what he knows best.
Magnus Bråth
Consultant & Adviser
Magnus is one of the world's most prominent search marketing specialists and primarily works with management and strategy at his agency Brath AB.