Magnus Bråth
Consultant & AdviserMore from Magnus Bråth
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Scratching the Surface Can Be Dangerous in SEO
In many cases, SEO is done using what I would call “surface-level methods”—treating search engine optimization as a set...
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Featured snippets in search results
Have you noticed that Google now often provides direct answers in the search results for queries that resemble...
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Best Bang for Your Buck: Prioritize Your Search Engine Optimization
Many people working with SEO seem to struggle with prioritization and starting in the right place. They tinker with the...
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3 Lessons I’ve Learned Along the Way
Being an entrepreneur is always complex—perhaps especially so when you’re working with search engine optimization...
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How much text do you need for search engine optimization?
In today’s search query, we talk about text and how much you actually need in order to optimize for search engines. The...
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Search Engine Optimization Shouldn’t Be Too Cheap
Sometimes it’s hard to make the budget work, and sometimes cash flow is tight. But cutting corners on search engine opt...
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This Is the Result of Really Good SEO
Discussions about SEO versus other channels often get stuck in the technical aspects. Today, I’d like to offer a differ...
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Outreach, Blogging, and Search Engine Optimization
Outreach is a sensitive topic in Swedish search engine optimization. That might sound odd, but it’s because many people...
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We Were Named Norm Challengers of the Year 2016
It’s with great pride that we share that we were named Norm Challengers of the Year at Företagarkvällen (Entrepre...
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Get a review of your search engine optimization at E-handelsdagarna
On March 15th and 16th, the E-commerce Days will take place in Sundsvall, and we will be there to review visitors’ webs...
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But that’s not why we do it
If you live in Örnsköldsvik, you have probably seen that we have been nominated for “Normbrytare of the Year,” with the...
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Search Engine Optimization vs. SEO
For a long time, sökmotoroptimering (search engine optimization in Swedish) has been the dominant term in our industry—...
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77 posts in one year – what results does that deliver?
As you probably know, we publish quite a lot on this site. During 2015 alone, we actually published as many as 77 new a...
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That’s why we made change a core part of the company
The SEO industry is an industry in constant change. Not only do external factors, such as Google’s continuous updates,...
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SEO and PPC in the conversion funnel
SEO and PPC can seem very similar, and in many ways they are, but that isn’t always true since they can serve diffe...
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Anchor texts – the biggest technical problem in the industry
The fact that links pass anchor text, and that the anchor text matters for which position you can reach for a keyword,...
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Some search results seem broken
Have you noticed that some search results seem more broken than others? That things which really shouldn’t rank a...
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Today's search query: Negative SEO – what is it?
In today’s search query (in Swedish), Aaron and I take a brief dive into the phenomenon of negative SEO. Wher...
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SEO in Sweden
Even though we have done SEO internationally in almost a decade there has always been a special place in our hearts for...
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CNN, Yahoo, and so many others
Link building, just like other forms of marketing or sales, benefits greatly from being genuine. If you truly have...