Magnus Bråth
Consultant & AdviserMore from Magnus Bråth
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Why we started with 6 hour work days
The 40 hour work week (that’s standard here in Sweden, I’m aware it differs a bit) can’t be set in st...
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If you’re talking about digitalization now…
For some reason, media outlets and blogs have been overflowing with posts about digitalization, and have been for t...
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Why your marketing investment becomes less effective with every passing day
Have you noticed that search engine advertising seems harder now than it used to be? You might disagree, maybe it’s not...
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Change Is Good — Long for It
We live in an exciting time. Terry Pratchett was right when he early in his career said it was a curse. Up until the da...
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What Is an Ad Blocker and What Does It Do to Marketing?
If you’ve been following discussions in the advertising world lately, you’ve probably heard a lot about ad blockers. Th...
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We Can Choose Freely, Among the Best
One reason for being the first to introduce a 6-hour workday—which we don’t really like to talk too loudly about—is...
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The Difference Between Pushy Marketing and Good Marketing
It is certainly true that a pushy salesperson sells. Anyone who has bought razors, socks, or even phone directory l...
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Search engine optimization is not a one-time project
It’s easy to understand why many people want search engine optimization to be something you do once and then you’re...
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Digital Natives, native internet users
You have probably heard the expression digital natives (as opposed to digital immigrants). According to Wikipedia, the...
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Major failures in Brath’s history – and what we learned
When a company grows quickly and everything is spinning, it is easy to be misled into believing that you know every...
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What do you need to know when buying SEO?
Buying SEO is not always that simple if you are not familiar with how the industry works. We have therefore created...
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Dogma, belief, religion, and SEO
Sometimes search engine optimization becomes so complex that it is not really possible to know for sure. What will the...
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What do duplicate meta descriptions mean in Google Search Console?
In Google Search Console, you can find suggestions in the HTML Improvements section. Here we explain what is meant by d...
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Frequently asked questions about search engine optimization
Some aspects of search engine optimization involve simple decisions, while others require more complex consideratio...
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The Big problem with Superheroes
Superheroes have become increasingly popular in recent years, and perhaps the clearest sign of this is the number of fi...
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Maybe it’s time to rock the boat less?
Google makes close to two updates per day. Most of them pass by unnoticed, while a few are discussed quite a lot. T...
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HTTPS, Mobilegeddon, etc, etc
There is a tendency for Google to make the most noise about what is least important. I have a theory as to why....
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PR is the secret lover of search engine optimization
Search engine optimization, setting aside the purely technical aspects, can be compared to relationships. Rankings in s...
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Google is becoming increasingly local, which is why we do search engine optimization in Stockholm
Over the past year, we have seen a trend growing stronger: Google is becoming increasingly local. A few months ago,...
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This is how search engine optimization is changing
Search engine optimization is a craft in constant change. Trying to predict the future is often a hopeless task, yet it...