Sites that have been active for a long time often have a technical debt to pay before they can rank high in the search engines. This is often due to old ‘inheritances’ which might be difficult for a new webmaster to know about. Here are five signs that you have a technical debt to pay. [...]

I usually say that search engine optimization is relatively simple. It’s not that hard knowing what’s best in a lot of situations, because the basics of SEO are simple. It might become more complex when you face choices, such as is this kind of navigation better than that? But there is one occasion when it [...]

It's time to talk about online marketing. Many people still seem to believe that it's possible to create digital marketing by taking a print ad and digitalising it. If your primary goal is to spend a lot of money, this might be the model for you, but if you're interested in getting the maximum effect [...]

The time when a company outgrows its domestic market is often associated with a lot of hassle, for a lot of different reasons. Payment solutions must be implemented, the product portfolio and descriptions must be adapted to other markets and you need to set up customer service solutions, to mention just a few of the [...]

Want to learn SEO from scratch? We have put together a nine-step guide on how you can improve your website to make search engines love it. You will find all the nine steps below. What is search engine optimization? Why should you do search engine optimization? How to do a keyword analysis The visitor doesn't land on [...]

Working with SEO is profitable for most of those involved. I often get asked the question: ‘How do you become an SEO consultant?’ The answer to that, is there are no simple answers. There is no formal education, and there are few companies where you can really learn the craft and much of the information [...]

My page has many more likes than my competitor, but why don't I rank better? – Because we don’t use Likes to rank pages. A friend, Eli, who also happens to be one of the SEO specialists who inspired me when I started with SEO, asked the question to Google's Gary Illyes: Why doesn't my [...]

SEO is an industry where scale brings additional benefits; it gives an advantage to the agencies and a disadvantage to all in-house efforts. In my opinion, this is the most common reason why things go wrong when you to do your own SEO in competitive segments. There are really two basic principles in search engine [...]

Conversion Optimization is the process of converting visitors to customers. CRO (Conversion Rate Optimization) often goes hand-in-hand with search engine optimization and search advertising, and we will take a closer look at CRO today. The very foundation of conversion optimization is to get visitors to do what you want them to do on your site [...]

We often talk about affiliate marketing here, but not everyone may know what it is. Today, we are going to explain how affiliate marketing works. Affiliate marketing appeared early on the internet and the idea is pretty simple. It is about getting help from webmasters in order to reach out to audiences with your product [...]