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I’m going to give you an advice that most SEO professionals disagree with, the opposite of what I’m going to tell you is repeated over and over again at beginners courses in SEO and they are all wrong. A lot of SEO’s will tell you to keep your site structure as flat as possible, the ...

Is it Facebook? Maybe Apple? No. SEO is Google’s toughest competitor. It might be a bit surprising, but many small agencies around the world represent Google’s biggest competition. Ask yourself what proportion of clicks in a search result comes from the organic results and the ads respectively. Of course, this will vary significantly between keywords ...

Many people believe that SEO is something that you add to the site once it is ready. And yes, there are many cases when SEO is implemented after you’ve started, but if you’re about to switch platforms, then it is a really good idea to bring your search engine optimizer on board. There have been ...

One of the most basic parts about SEO is indexing. If Google can’t, or won’t, save your site documents in their index, no other actions will make any difference, they still don’t have anything to show. In this blog post I will discuss indexing and solutions to when Google won’t index anything at all on ...

Search engine optimization has changed in recent years, as has our view of how to work with it. An important factor is that you no longer need to attach as much importance to specific pages and keywords in order to take positions with them. In the past, search engine optimization was much more straightforward: you ...

This is our first step to becoming a truly international SEO agency. Brath was always meant to be an agency with worldwide search rankings and this is also how the company was born. We started out working in a large number of countries but for a while we scaled back. Now it’s time to go ...

Sites that have been active for a long time often have a technical debt to pay before they can rank high in the search engines. This is often due to old ‘inheritances’ which might be difficult for a new webmaster to know about. Here are five signs that you have a technical debt to pay. ...

I usually say that search engine optimization is relatively simple. It’s not that hard knowing what’s best in a lot of situations, because the basics of SEO are simple. It might become more complex when you face choices, such as is this kind of navigation better than that? But there is one occasion when it ...

The time when a company outgrows its domestic market is often associated with a lot of hassle, for a lot of different reasons. Payment solutions must be implemented, the product portfolio and descriptions must be adapted to other markets and you need to set up customer service solutions, to mention just a few of the ...

Want to learn SEO from scratch? We have put together a nine-step guide on how you can improve your website to make search engines love it. You will find all the nine steps below. What is search engine optimization? Why should you do search engine optimization? How to do a keyword analysis The visitor doesn’t ...

Working with SEO is profitable for most of those involved. I often get asked the question: ‘How do you become an SEO consultant?’ The answer to that, is there are no simple answers. There is no formal education, and there are few companies where you can really learn the craft and much of the information ...

My page has many more likes than my competitor, but why don’t I rank better? – Because we don’t use Likes to rank pages. A friend, Eli, who also happens to be one of the SEO specialists who inspired me when I started with SEO, asked the question to Google’s Gary Illyes: Why doesn’t my ...

SEO is an industry where scale brings additional benefits; it gives an advantage to the agencies and a disadvantage to all in-house efforts. In my opinion, this is the most common reason why things go wrong when you to do your own SEO in competitive segments. There are really two basic principles in search engine ...

Conversion Optimization is the process of converting visitors to customers. CRO (Conversion Rate Optimization) often goes hand-in-hand with search engine optimization and search advertising, and we will take a closer look at CRO today. The very foundation of conversion optimization is to get visitors to do what you want them to do on your site ...

We often talk about affiliate marketing here, but not everyone may know what it is. Today, we are going to explain how affiliate marketing works. Affiliate marketing appeared early on the internet and the idea is pretty simple. It is about getting help from webmasters in order to reach out to audiences with your product ...

Search engine optimization is slow work. Getting to the top with a more difficult keyword can take a very long time. Once you’ve done that, however, it is most certainly very profitable. A way to constantly move forward is to do something every day; to keep on going. Accordingly, we’ve put together a list of ...

Even though we have done SEO internationally in almost a decade there has always been a special place in our hearts for Sweden. This is where we started and this is where we have the majority of our clients today (it hasn’t always been like that). Sweden differs from other markets when it comes to ...

The 40 hour work week (that’s standard here in Sweden, I’m aware it differs a bit) can’t be set in stone. We started with 8 hour days in the beginning of the last century, are we absolutely sure it’s the very best? We at Brath decided we wanted to try something else, we decided to ...